Magazine

Examples of Entertainment Magazines:

Contents Pages of Entertainment Magazines:

Industry Research:

Who are Hearst magazines?

Hearst UK publishes 23 different brands and sells over 4 million magazines a month, along with 17 million UK digital users, and they reach over 22 million people through their social media platforms, in particular their Snapchat Discover platform.

What UK magazines do Hearst publish?

Cosmopolitan, ELLE, Digital Spy (Online Entertainment platform), Good Housekeeping, Esquire, Harper's Bazaar, Inside Soap, Mens Health, Womens Health, Real People, Red, Country Living, Good Living, Best, House Beautiful, Prima, Runner's World, Town & Country, & more

What are their values and ideology?

Hearst have, and always will entertain and provide escapism. As a business, they are committed to giving this to their audience on their terms - on any format, any device at any time. More than ever, they believe that Hearst plays an essential role in peoples lives. They empower and inspire, listen and advise, and above all, they believe in the power of Hearst and all of their brands to give their audience confidence.

Is there a gap in their entertainment publications for your TA?

Yes there is a large gap in entertainment publications for Hearst. They have an entertainment website; 'Digital Spy', which focuses mainly on TV, film, showbiz and tech, and has quite a wide target audience, it looks suitable to a slightly older TA than my target audience. However, they do not have an entertainment magazine available, in particular, one which focuses on the target audience of 16-25. In the entertainment sector, they also have not focused much on music, apart from their showbiz section, which could be something that I look into focusing on with my magazine.

Target Audience Profile:

Demographics:

Age: 16-25 years old

Gender: Predominantly female, but a small male audience too

Occupation: Student, Employed, - Social grades ABC1/C2

Income: £0-£25,000

Psychographics:

'Fun loving'
Current
Trendy
Mainstream
Youthful
Social media user (Instagram, Twitter, Snapchat etc.)
Interested in popular music, film and TV
Easy going, relaxed
Open minded
'The Reformer' -Values their own independent judgement, socially aware, intellectual, seek out the authentic and harmonious, the leading edge of society.
'The Explorer' - Driven by a need for discovery, challenge and new frontiers, young in nature, if not in reality, the first to try out new ideas and experiences, respond to brands that offer new sensations, indulgence and new effects, their core need in life is for discovery
'The Mainstream' - Live in the world of the domestic and the everyday, 'we' rather than 'me', respond to big established brands, to 'family' brands and to offers of value for money, their core need in life is for security
Egoists - Mainly concerned to get the most pleasure for themselves out of life
Self Actualisers - Focused on people and relationships, individualistic and creative, enthusiastically exploring change, 'in a framework of non-prescriptive consideration for others'
Innovators - Self-confident risk takers, seeking new and different things, setting their own targets to achieve
Esteem Seekers - Acquisitive and materialistic, aspiring to what they see are symbols of success, including things and experiences